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CDP Consultants | Loyalty Programs | Marketing Strategy

GLOBAL STRATEGIC MARKETING AT YOUR FINGERTIPS IN ENGLISH AND SPANISH

EXECUTIVE PROFILES

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marta-diaz

Marta Diaz

President & CEO

A customer experience and insights thought leader with more than 20 years of experience working in global organizations, with an emphasis on Customer Centric Database Marketing, Loyalty Programs, Direct Marketing, Customer Insights and Analytics Solutions; always turning data into opportunities. Global organizations clientele include: Hoffmann-LaRoche, Schering-Plough, Land-O-Lakes, Carnival Cruises, Royal Caribbean/Celebrity Cruises, The American Red Cross, Office Depot, Ryder Logistics, The Fresh Market, to name a few.

Successfully led customer experience, customer insight and customer marketing initiatives designed to deepen knowledge of customers, increase loyalty and improve business results. Particularly focused on developing ground-up programs and organizations to execute strategies to drive the voice of the customer deeply and broadly into organizations.

As a data-driven marketer, continually fuse data and insights for strategy sessions with senior level Client(s) and Agency leadership. Leader in cross-functional teams; including Digital, IT, Creative, Marketing and Corporate Operations; with a strong ability to mentor and motivate business team staff. SME in driving insights about client businesses through in-depth analysis of client and third-party data; developing customer-centric database marketing, loyalty relationship marketing and strategic planning.

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